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Sodamail: What exactly is search engine optimization?
Leona: search engine optimization is simply ensuring that
your site meets the necessary requirements within the search
engine algorithms to position well with or better than your competitors.
Sodamail: What can a site owner do to help with his/her
search engine ranking?
Leona: There are various factors that go into ranking well in
a search engine. The two main things that a site owner can do to
rank well is to:
A) Create good, quality content for your site
that talks about your products, services and utilize your most
important content within your site.
B) Tell people about your
site. Submit your site to industry related directories, DMOZ.org
and network with other site owners within your field/industry.
Sodamail: What about meta tags? Are they still important?
Leona: There are mixed feelings about just how much your meta
tags help you with regards to your search engine rankings. I
always recommend optimizing your meta tags to ensure that if
they are counted you are ready. If they aren’t counted with a
specific engine, then it won’t hurt you.
Sodamail: When selecting a search engine optimization
specialist; what qualities should one look for?
Leona: Below are some of the qualities I would look for:
• Ensure that the SEO specialist is being upfront. If you are
asking to be positioned in a sea of millions of competitors;
that specialist should tell you upfront what you can expect.
•
Always talk to them and try to gain an understanding of what
their qualifications are; if they talk about heavily guarded
search engine secrets, it’s garbage; there are simply no
secrets.
• There are processes which we all follow, before
signing on with a search engine specialist; be sure you trust
them with your business.
• Ask them to see ranking reports of
their existing clients; ask for phone numbers and references.
•
Look and see if they’ve had clients for the long haul; if the
majority of their clients were gained within the last 2 months,
chances are-they’re a fly by night company.
Quality search engine optimization specialists will only
enhance your search engine rankings and will carefully explain
their processes as well as assist you with your expectations.
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